Russell Warren-Fisher
Art Director & Designer

RW-F: ‘Creating a design that echoed the complexities and subtle audible cues evident within bloom began by creating a list of descriptive words associated with the sounds. Noticeably, some of the words on this list were contradicting one another — words like chaotic, precision, static, fluid, simple, layered. These oxymoronic style pairings led me to think that “contradiction” or looking for a point at which control and randomness meet could be part of the creative solution.

By dropping black diluted Indian ink onto white paper from a variety of pre-determined heights I purposefully relinquished some of the control I had over the mark-making so that the introduction of gravity and the medium itself became equally responsible for the outcome. While I had certain expectations in how ink may behave as it fell through space to eventually arrive on the page, its exact appearance or behaviour could never be fully predicted and it was within this formalised chaos that the design for the album cover emerged.’

www.rwfhq.com